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FREIGHT TRANSPORTATION PURCHASING PHILOSOPHY

Co-authored by Toyota-NAPO

(1st in the series)

 

Introduction

TransportGistics’ white papers were designed to provide useful, informative and timely logistics information and to provide a forum through which our fellow logistics and transportation and distribution professionals could exchange ideas and information.  This objective has been achieved, as evidenced by many of our readers suggesting white paper subjects along with their content questions.  Recently, an overwhelming number of our readers asked that we present white papers addressing: Freight Transportation Purchasing Philosophies; Purchasing Freight Transportation Effectively; The Role of The Logistics Leader in Purchasing Freight Transportation Services and Contract Carriage Agreements.

 

In order to exchange ideas and information, we asked about 400 of our readers, representing organizations of a variety of sizes and types across the entire industrial spectrum, to collaborate or participate in a white paper.  More than 300 readers from around the world responded; some suggested topics that they wanted to learn more about and others indicated that they would like to participate.  Most wanted to learn more about how other companies purchase freight transportation services.

 

In order to treat this subject properly, we asked our readers at Toyota-NAPO, Welch Foods, Frito Lay and Applica to collaborate with TransportGistics on a series of four white papers?   We are pleased to announce the following four white papers in this series and the readers and companies that collaborated with TransportGistics:

 

1.      Freight Transportation Purchasing Philosophies - Tony Minyon, TOYOTA, National Manager-North American Parts Operation (NAPO)

 

2.      Purchasing Freight Transportation Effectively - Bruce True, WELCH FOODS, Logistics Manager

 

3.      The Role of the Leader In Purchasing Freight Transportation Services - Keith Thurgood, FRITO LAY, Group Manager-Logistics

 

4.      Contract Carriage Agreements - Thomas Pidgeon, APPLICA, Manager of Logistics

 

 

About the Authors

Toyota-NAPO

Tony Minyon holds a B.A. Degree in Economics from California State University Fullerton.  Shortly after graduation, he took his first position with  Toyota  Motor  Sales,  USA and during the next 14 years he progressed from entry level to his current position where he has global responsibility for  the  purchasing  of  transportation  for the NAPO division.  His prior experience  in  several  Toyota  business  units, including service parts & finished  vehicles  has  refined  his  expertise in JIT transportation.  In March, 2002 he was promoted to National Logistics Manager at Toyota-NAPO. Tony's  commitment to education is demonstrated in, at least, two (2) ways: his  continuing  studies  within  both  the  Toyota education system and at external  specialized logistics and transportation courses; and through his writings  and  lectures.   He is an active member in many logistics forums, and has been a guest speaker at several universities and transportation summits.

 

TransportGistics, Inc.

TransportGistics is a global, multi-product and services company that provides market leading, simple, incremental solutions for transportation management and logistics functions within the supply chain.

 

TransportGistics commitment to education is portrayed through its advancement of professional logistics and transportation programs.  Its white paper site presents important and timely subjects each month, and is visited by more than 22,000 companies, universities and governments, worldwide.

 

Through its question and answer section TransportGistics readers are actively engaged in asking and answering questions.  This activity has created a forum through which logistics and transportation professionals exchange ideas and information. 

 

TransportGistics, Inc. is an active partner at the Center of Excellence in Wireless Internet and Information Technology at the State University of New York-Stony Brook.

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Executive Summary

Freight transportation in the United States not only represents a significant corporate expense, it is the “life bloodline to the marketplace”(sm).  While the size of the expense could be argued, it is indisputable that without freight transportation, there would be no industry and probably no commerce of any kind!

 

Virtually all companies, regardless of size, recognize the importance of getting their products to their customers.  Some companies address this mission critical business component from the cost perspective only, while others consider both cost and service.   These two high level considerations recognize that there must be a basis upon which the determination can be made.

 

The Purpose of this Paper is to present Toyota-NAPO’s freight transportation purchasing philosophy and to examine how this organization looks at their carriers, how they want their carriers to see them and why that is important.

 

A Description of TOYOTA-NAPO

NAPO-North American Parts Operation is responsible for receiving and shipping $2 billion worth of service parts and accessories globally.

 

As part of the Toyota global pole strategy, NAPO procures parts within the United States, Canada and Mexico and cooperatively purchases from the other two poles -- Japan and Belgium.  Procured parts pass through one of two Parts Centers (PCs). The PC in Ontario, California is responsible for the western United States, Canada, Mexico and Japan.  The second facility, in Hebron, Kentucky, covers the rest of the United States, Canada and Mexico, as well as South America and Europe.  From the parts centers, parts are drawn out JIT to Parts Distribution Centers (PDCs) in the United States and to distributors around the world.  From the PDCs, dealers receive daily shipments to replenish the prior day’s sales.  The final step of this supply chain includes the logistics of returnable packaging, and used parts for remanufacturing.  All of this takes place in a “sell one, buy one” process and incorporates the application of “heijunka” or a leveling of the orders and shipments.  Each step is followed by a lean, corporate logistics group that applies the Toyota Production System to each point of the supply chain.

 

Developing a Philosophy

Developing a unique philosophy, such as one for purchasing freight or manufacturing or how to run the Logistics Department would be functionally unsuccessful.  Specific philosophies must have their roots in the culture and “mind-set” of the corporation to be successful.  Each department or operating segment may have some unique features and attributes in their espoused philosophy, but unless they are grounded in the “essence” of the company they will not effectively allow you to deal with vendors and customers and in all probability the inconsistency will drive a wedge within and between the necessary inter and intradepartmental relationships.

 

Developing a Transportation Purchasing Philosophy

In order to develop an effective Transportation Purchasing Philosophy it is imperative that you first begin to develop an understanding and appreciation of the corporate philosophy. In some cases, the corporate philosophy is documented and circulated throughout an organization. More often, the corporate culture is unwritten, and passes from one generation of employees to the next by means of conversation, observation and instruction. In the case of Toyota, for example, the “Toyota Way” was not committed to paper until the late 1990s even though its principles had powered the company’s growth since the mid-1930s.

 

With the corporate philosophy established, incorporation of those unique aspects that relate to a Transportation Purchasing Philosophy is appropriate.  When it is fully understood, its principles can be incorporated into a Transportation Purchasing Philosophy.  In turn, that philosophy must be effectively articulated to all appropriate areas so as to allow them to understand the fundamental manner in which business is conducted.

 

What Makes TOYOTA – NAPO’s Purchasing Philosophy

Tony Minyon, National Manager understands, respects and appreciates Toyota’s corporate philosophy.  His recognition of the importance of this philosophy is very well articulated through all of his carrier relationships, every time freight transportation services are purchased.

 

The Toyota Way can be called a mindset and an attitude.  Toyota says, “It is the way we approach our work and our relationships with others”.   The Toyota Way is based upon two pillars:  Continuous Improvement and Respect for People.  Each pillar has five (5) major principals:

 

  • Challenge

  • Kaizen

  • Genchi Genbutsu (Go look, go see)

  • Teamwork

  • Respect

 

NAPO’s Mission Statement

Having developed the following mission statement, “To provide our customers with the right parts at the right time in the right place at the lowest cost”, Toyota felt compelled to translate this message into one that would be applicable to their carriers.  The translation would allow them to effectively convey the right message to their carrier partners, thereby connecting all of the parties, at least, philosophically.

 

“At NAPO, we wanted our mission statement to convey the following:  the Toyota philosophy; the objectives that NAPO strives to achieve; and to lay the foundation for the expectations that will be placed on the carriers”.

 

Carrier Relationships with Toyota

Relationships are based on three (3) principals:

 

  • Mutual Trust

  • Respect

  • Work together to reduce waste

 

Having established their carrier relationships, Toyota only seeks new carriers when:

  • A new facility or new geographical responsibility is required

  • A new program such as returnables program is required

  • The existing Carrier is no longer able to support the business due to closing their doors

  • Our business objectives change and a carrier is unable to accommodate new requirements

  • Carrier is no longer able to do an effective job on the lane and countermeasures have not been successful

 

When replacements, new traffic lanes need to be satisfied or additional carriers are required, the NAPO bid process is initially issued only to those carriers who are current partners or if the transportation requires a niche or specialized carrier then they may bid the business to new carriers.

 

How Does NAPO Select New Carriers

By incorporating all of the principals addressed above, Toyota’s selection criteria are presented in a manner that tests the viability of their philosophy and principals:

 

  • Can the partners build a successful relationship?

  • Will the Toyota Way be realized?

  • Will the partnership withstand the long term, 5, 10, or 15 years?

  • What are the business drivers?

  • What is the legislative environment?

  • What issues or challenges may be on the horizon?

What does it mean to be a Toyota NAPO Carrier?

Having recognized the importance of establishing a well defined and articulated transportation purchasing philosophy, it should also be obvious that it is equally important to incorporate the business rules and operating relationships. Toyota has established a set of guidelines that will help the partnership prosper.  Through this process the parties reaffirm their principles by employing the following techniques:

 

  • Continuously seek improvement

Can we move this part better?

Faster?

Cheaper?

Most importantly: All three constraints are balanced equally.

  • TOYOTA does not compromise

We will not give up quality to save a buck

Do not carry more inventory if it does not make financial sense

  • Genchi Genbutsu

Who better to tell how we can improve than those actually doing the work!

Ask your partners, what can we do to be a better shipper?  And listen!

  • Teamwork

We look for “partners” to achieve Respect, not “vendors & carriers”

 

Mr. Minyon states that,

“Genchi Genbutsu and Teamwork go hand-n-hand.  By meeting the “players face to face,” you can develop the bonds to work together.  The term “win/win” has been touted for the past decade, but teamwork has endured for centuries.  Now there is nothing wrong with “win/win” solutions, but they sometimes look at the pure cost solutions, not the people that developed them.  All of the other foundation pieces build into the fact that when we make a partner selection, we do it with respect for the people, the process, and the capabilities.  Yes, price plays into this process, but as mentioned before, so does lead-time & quality equally.”

 

Conclusion

An organization’s freight transportation purchasing philosophy must be established with care in order to effectively select carrier partners who will understand your business methods, how you buy such services, and how your partners are expected to perform. It must be articulated in an effective and efficient manner so as to ensure that a mutuality of understanding is achieved.  It is clear that Toyota-NAPO has established and maintains a process that defines the organization and its philosophy in ways that foster the development of strong logistics partnerships.

 

Continuation

Please consider this white paper as a continuum in this subject area. Succeeding white papers will address common issues and address them with common solutions.  We encourage our readers to direct any specific questions or comments to papers@transportgistics.com

 

Disclaimer

The information presented herein represents the opinion of the author(s) but not necessarily the opinion of TransportGistics, Inc., and is not presented as a legal position or opinion.

 

 

All content copyright by TransportGistics, Inc. All rights are reserved. The authors of the articles retain the copyright to their articles. No material may be reproduced electronically or in print without the express written permission from the individual authors and/or TransportGistics, Inc. (papers@transportgistics.com)

 

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